digital prescriptions

[Infographic] Things you probably already knew about YouTube

Jordan Stone — Sun, 22 Aug 2010 10:45:03 +0000

Another week, another infographic about a popular web service. This one about YouTube isn’t quite as pretty as the one I came across last month but still has a couple interesting stats worth noting:

70% of YouTube users are American
The US posts the most videos to YouTube, followed by the UK
The US also watches the most videos, followed by Japan
2010 is meant to be the first profitable year for YouTube, after losing $174.2 million last year alone

(via Digg)

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[Infographic] Women in social media

Jordan Stone — Wed, 18 Aug 2010 09:01:58 +0000

Women, it seems, dominate the most popular social media venues in terms of participation according to the infographic below:

Myspace (56%)
Facebook (56%)
Twitter (55%)
Ning (55%)
Del.icio.us (51%)
YouTube (50%)

Participation among women appears to be driven by Millennials (18-26) and Gen Xers (27-43), according to US statistics from Quantcast.

(via flowtown.com)

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If Facebook was its own country…

Jordan Stone — Mon, 16 Aug 2010 14:00:16 +0000

Yeah yeah, we know – it would be the third largest by population after China and India (yawn).

The infographic below however, tries to identify a few more stats and put the size of Facbeook into context. Stats like:

Facebook would be the largest country in the world in terms of internet connected users (500m), followed by China (420m) then the USA (234m)
Facebook’s ‘population growth’ in the last 12 months was 170x faster than the fastest growing country in the world (Qatar)
Over 200 million of Facebook’s 500 millions users speak English – making it the largest spoken language
The next most popular languages are Spanish (58m), Indonesian (25.9m) and Turkish (22.6m)

(via Fliptop)

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‘The Social Network’ trailer spawns Twitter and YouTube parodies

Jordan Stone — Fri, 13 Aug 2010 08:30:48 +0000

About a month ago, the new ‘long version’ of the trailer for ‘The Social Network’ came out. The film was written by Aaron Sorkin and directed by David Fincher, and retells the origins of Facebook. The road to making Facebook what it is today was a bumpy one, and the trailer has tried to capture that.

The new trailer includes many of the same terse quotes we’ve been hearing in the teaser trailers — ”Is there anything that you need to tell me? — but with the footage to accompany them. As would be expected, the trailer is loaded with scenes of Jesse Eisenberg’s Zuckerberg, Justin Timberlake’s Sean Parker, with appearances from the Winklevoss twins, Dustin Moskovitz, and more.

Within a couple weeks though, a ‘dramatic’ YouTube parody sprung up, copying the visual cues from ‘The Social Network’ as well as some of the more tense scenes. It has since racked up almost 270K views. Now, a funny Twitter trailer has been released as of yesterday, doing much the same. Both are embedded below, along with the original.

Can’t decide which is funniest though?

‘The Twit Network’

‘The Video Website’

The Social Network

[Infographic] 15 interesting facts about Wikipedia

Jordan Stone — Wed, 11 Aug 2010 11:15:55 +0000

A fairly funny incident in the Independent yesterday brought the reliance on Wikipedia as a reliable source for fact-checking front and centre, as a journalist erroneously reported that in the early days, the Big Chill festival was once called ‘Wanky Balls’.

So on the subject of ‘facts’ and ‘Wikipedia’ here’s a few you (possibly) didn’t know:

(via Huffington Post, OnlineSchools)

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Kenny Powers from HBO’s Eastbound & Down endorses K-Swiss, with Funny or Die exclusive

Jordan Stone — Tue, 03 Aug 2010 14:55:27 +0000

Love this.

Tip of the hat to K-Swiss for a ballsy series of adverts, featuring Kenny Powers, the character played by Danny McBride on HBO’s Eastbound and Down as their official spokesman. Kenny is a former professional baseball pitcher who falls on hard times and becomes a substitute middle school physical education teacher. The series is produced by Will Ferrell and Adam McKay, the guys behind Anchorman and slew of other great things.

Anyway, Kenny is an ass, and the adverts definitely reflect his brashness (e.g. tagline: “If you don’t like them, change your mind”).

K-Swiss joined forces with HBO to hit the young male audience, because Kenny is “known for his unfiltered straight talk’”. What I’m most impressed with though, is this:

It’s a NSFW short, where Kenny Powers lays down his expectations for the brand after getting signed by K-Swiss. It’s ‘Funny or Die’ exclusive, which also shows just how tight this endorsement is run since Ferrell and McKay launched Funny or Die together in April 2007. I think it says a lot about K-Swiss to align themselves with Powers, but even more to release some longer form content online where the real character just lets loose.

The adverts are primarily geared for the US audience, so I wonder what the success will be like? If nothing else, the adverts are entertaining. For more, K-Swiss have uploaded all the videos to their YouTube channel.

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[Infographic] Look who’s blogging

Jordan Stone — Sun, 01 Aug 2010 12:33:47 +0000

The data might be a bit old now, but Flowtown set the 2009 Technorati State of the Blogosphere research to an infographic.

In sum, most bloggers are 25-34, male, college/university educated, and reside in the US or Europe.

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Altimeter Group’s 8 success criteria for Facebook Page marketing

Jordan Stone — Wed, 28 Jul 2010 08:52:32 +0000

Jeremiah Owyang of the Altimeter Group yesterday released a report outlining 8 success criteria for Facebook Page marketing, then “put 30 brands to the test to find out who’s doing it right –and wrong.” The criteria are:

At first glance, none of these seem too groundbreaking but they’ve been refined based on input from 34 vendors, agencies, brands, and individual experts. The result is a useful set of criteria against which Fan Pages can be scored. Owyang notes:

Brands like Pampers, Macy’s, Kohl’s, and AXE increased engagement and activated word of mouth through advocacy and peer-to-peer interactions, or solicited business call to actions that result in transactions.

And soliciting business via social marketing on Facebook is surely a good measure of that elusive “social media ROI.”

Altimeter Group has published the report under Open Research, at no-cost under creative commons licensing, and it is embedded below and also available on SlideShare. It explains each of the above criteria in greater detail, as well as illustrates the good and the bad with examples. It’s worth noting that on page 22, there are some recommendations and best practices for social marketing – in case you want to skip to the end.

The 8 Success Criteria For Facebook Page Marketing

View more documents from Jeremiah Owyang.

[Infographic] Digg vs Reddit

Jordan Stone — Tue, 27 Jul 2010 15:47:51 +0000

I’m quite a big fan of Digg. It’s literally the last thing I check on my iPhone before I go to bed, and amongst the first things I check when I wake up (along with Techmeme, Tweetmeme, the BBC and Sky).

Last week I finally played with Digg 4.0 Alpha, and they have put some effort into redesigning the interface so that it’s much more about link / news sharing amongst your network. Basically it’s what Twitter has been great at for years, only with Digg you will be able to cut out all the status updates and over-sharing that goes along with Twitter, and frankly, makes the social network unbearable at times. I’m hoping others will start using Digg (add me) because sadly at the moment, there are very few individuals from my ‘Twitter network’ using Digg.

But I digress… This post was prompted by the infographic below which comes from RateRush pitting Digg against Reddit. In an email to TechCrunch, they describe how it was put together:

We’ve spent the past two weeks recording every popular story to appear on Digg and Reddit (24 hours a day), and we’ve now compiled our results into an infographic that shows a pretty interesting comparison of the two sites.

As Robin Wauters puts it, “I’ll let the actual infographic do the rest of the talking.”

(Infographic via RateRush, nod to TechCrunch)

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Guy Walks Across America

Jordan Stone — Tue, 27 Jul 2010 09:47:03 +0000

Watch this:

An epic video that combines stop motion and time lapse of a dude walking across America. It was shot by a team of 6 people over the course of 14 days, and is comprised of 2770 individual still frames.

I think one of the most impressive things about this video is that it actually looks like the model is walking. So if you were wondering how they did the posing, directing and framing, here’s how:

As for the route taken:

[The] video shows the walker, Mike, starting his journey in New York just below the Brooklyn Bridge and making stops in Washington DC, Mount Rushmore, Chicago, and a plethora of other iconic US spots before arriving at his destination, the Golden Gate Bridge in San Francisco.

Here’s what it looked like on Google maps:

View Guy Walks Across America! in a larger map

(via urlesque)

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