I remember getting into a good natured, get-the-last-word-in discussion over Twitter with Melissa Coulton (@melacou) about Accenture dropping Tiger Woods as its poster-boy when his ‘transgressions’ first emerged.
I was of the opinion that Accenture should ‘stick by him’, and not ‘kick him when he was down.’ I thought, and still think, that he could bounce back.
Though his mistresses haven’t been silent, Tiger Woods has been ever since and today came the news that he was finally going to break his silence:
Tiger Woods, famous for his ability to overcome mistakes and obstacles on the golf course, began what is likely to be his most difficult comeback attempt yet—announcing plans to issue a public statement on Friday in which he will apologize for unspecified past behavior and discuss his plans for the future.
I think the ‘apologize for unspecified past behavior’ portion was a bit rich, since he makes Ashley Cole look like a boy scout in infidelity terms. But no matter, I am still interested to hear what he has to say tomorrow. And I wondered why Friday for a public statement? Surely that’s when you want to bury news?
And then I came across this little gem in the Evening Standard:
…choosing tomorrow to break his silence over his infidelities clashes with the WGC-Accenture Match Play Championship — the biggest event of the golfing year so far… Accenture, the business services giant, was one of the first companies to dump Woods after the revelations about his private life emerged following a car crash on 27 November.
Assuming this is no coincidence, I must tip my hat to Tiger for trying to steal the focus of attention.
What a legendary dick move.
