digital prescriptions — a dosage of social media / marketing communications / digital culture by Jordan Stone (@jordanstone)

[Infographic] Things you probably already knew about YouTube

by Jordan Stone on 22/08/2010 · View Comments

Another week, another infographic about a popular web service. This one about YouTube isn’t quite as pretty as the one I came across last month but still has a couple interesting stats worth noting:

70% of YouTube users are American
The US posts the most videos to YouTube, followed by the UK
The US also watches the most videos, followed by Japan
2010 is meant to be the first profitable year for YouTube, after losing $174.2 million last year alone

(via Digg)

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[Infographic] Women in social media

by Jordan Stone on 18/08/2010 · View Comments

Women, it seems, dominate the most popular social media venues in terms of participation according to the infographic below:

Myspace (56%)
Facebook (56%)
Twitter (55%)
Ning (55%)
Del.icio.us (51%)
YouTube (50%)

Participation among women appears to be driven by Millennials (18-26) and Gen Xers (27-43), according to US statistics from Quantcast.

(via flowtown.com)

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‘The Social Network’ trailer spawns Twitter and YouTube parodies

by Jordan Stone on 13/08/2010 · View Comments

About a month ago, the new ‘long version’ of the trailer for ‘The Social Network’ came out. The film was written by Aaron Sorkin and directed by David Fincher, and retells the origins of Facebook. The road to making Facebook what it is today was a bumpy one, and the trailer has tried to capture that.

The new trailer includes many of the same terse quotes we’ve been hearing in the teaser trailers — ”Is there anything that you need to tell me? — but with the footage to accompany them. As would be expected, the trailer is loaded with scenes of Jesse Eisenberg’s Zuckerberg, Justin Timberlake’s Sean Parker, with appearances from the Winklevoss twins, Dustin Moskovitz, and more.

Within a couple weeks though, a ‘dramatic’ YouTube parody sprung up, copying the visual cues from ‘The Social Network’ as well as some of the more tense scenes. It has since racked up almost 270K views. Now, a funny Twitter trailer has been released as of yesterday, doing much the same. Both are embedded below, along with the original.

Can’t decide which is funniest though?

‘The Twit Network’

‘The Video Website’

The Social Network

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[Infographic] 15 interesting facts about Wikipedia

by Jordan Stone on 11/08/2010 · View Comments

A fairly funny incident in the Independent yesterday brought the reliance on Wikipedia as a reliable source for fact-checking front and centre, as a journalist erroneously reported that in the early days, the Big Chill festival was once called ‘Wanky Balls’.

So on the subject of ‘facts’ and ‘Wikipedia’ here’s a few you (possibly) didn’t know:

(via Huffington Post, OnlineSchools)

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Kenny Powers from HBO’s Eastbound & Down endorses K-Swiss, with Funny or Die exclusive

by Jordan Stone on 03/08/2010 · View Comments

Love this.

Tip of the hat to K-Swiss for a ballsy series of adverts, featuring Kenny Powers, the character played by Danny McBride on HBO’s Eastbound and Down as their official spokesman. Kenny is a former professional baseball pitcher who falls on hard times and becomes a substitute middle school physical education teacher. The series is produced by Will Ferrell and Adam McKay, the guys behind Anchorman and slew of other great things.

Anyway, Kenny is an ass, and the adverts definitely reflect his brashness (e.g. tagline: “If you don’t like them, change your mind”).

K-Swiss joined forces with HBO to hit the young male audience, because Kenny is “known for his unfiltered straight talk’”. What I’m most impressed with though, is this:

It’s a NSFW short, where Kenny Powers lays down his expectations for the brand after getting signed by K-Swiss. It’s ‘Funny or Die’ exclusive, which also shows just how tight this endorsement is run since Ferrell and McKay launched Funny or Die together in April 2007. I think it says a lot about K-Swiss to align themselves with Powers, but even more to release some longer form content online where the real character just lets loose.

The adverts are primarily geared for the US audience, so I wonder what the success will be like? If nothing else, the adverts are entertaining. For more, K-Swiss have uploaded all the videos to their YouTube channel.

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